It's more than just direct and indirect losses.
It's the loss of trust and reputation in your brand and the digital ecosystem as a whole.
84% are active for less than 24h, to evade blocklists and takedowns.
1.5 million new phishing sites created each month in 2017
2018 saw a 220% growth
2019 saw a 640% growth
80% of phishing sites use https padlocks, against the web average of 67%.
Legitimacy/safety of content is not a Certificate Authority's responsability as they publicly admit.